When a book has the title Share This I guess the only thing to do is to share it. Once again the CIPR have come up with a handbook for PR Professionals that is easy to digest and full of little nuggets of information. I shall certainly add it to me list of useful reads for the students at the University of Lincoln. Once again i find myself waving my Stephen Waddington fan club banner as he has to take credit as the editor. Continue reading
Earlier this week I took part in #CommsChat after a significant absence. It was good to get amongst familiar Tweeters and meet some new ones. The topic was Blogger Relations, something we PRs are going to have to get to grips with as part of our integrated communications strategies.
The debate was wide-ranging and you can read my opinion on one aspect on the blog site of one of my former students, the talented Jess Hodkinson PR Company .
Another aspect that intrigued me was audience. Crucial to any PR activity is the audience, or as we fondly call these folks, our publics. Traditional media have it pretty well sussed for us they have mountains of information about audience profiles, reach, opportunities to see and hear – you know the kind of thing. But blogs? What do the bloggers know about their readership? And further more, isn’t the point of a blog to engage in a two-way (symmetrical even) communication? Continue reading
Teaching has come to an end and I am patiently waiting for the next pile of marking to arrive. It’s been an interesting time settling in to the Lincoln School of Journalism at the University of Lincoln and writing the new Public Relations Programmes ready for September. I am really pleased to have made the move as it has allowed me to devise programmes that I think reflect the way in which PR is developing for the future and that will give students the right skills and knowledge for a career in PR. Continue reading
by Steve Earl and Stephen Waddington,
What a joy to read a book written by two well established and authoritative practitioners of the dark arts of Public Relations – even if they did start life as Journalists! They take a well informed look at the rise and diversification of media platforms on which brands can be built and sacrificed. The book recognises how the role of the Public Relations Practitioner endeavouring to manage reputations is changing and becoming ever more complex. I was delighted to see within the first few words the acknowledgment that control has never been the honest working premise but the ability to connect with the customers, audience, publics – call them what you will – is the authentic route to success. Continue reading
So, there is a new kid on the block, Pinterest seems to be the latest social media platform to get us all excited, well…’pinterested’. I wonder if this one will take off like Facebook, LinkedIn and Twitter or like Google+ and Quora?
My first impression is that it could consume amazing amounts of time and for those who used to keep scrapbooks as children it’s going to be right up their street. Then I started to ponder what use it might be for the individual or business.
It could become another repository for favourite photos; I guess it could also offer another way of driving traffic to websites and products. The opportunity to network or just reveal more about ourselves on the World Wide Web is clear and apparently women seem to be using it more than men for now.
Actually, it looks quite a good planning tool for everything from a new wardrobe to dinner party menus and its potential for event planning really could be a useful business and personal application. So, because it is fairly simple to use I think I get it better than Google+ for now – I never did try Quora. But Pinterest has a way to go drag me away from Facebook, LinkedIn or Twitter.
I guess where social media is concerned and the digital revolution I am still a sweet old fashioned thing.
interesting item – worth a thought….
In a recent blog I mentioned I had attended the LincUpLive #LUL360 conference at which a numebr of my students were part of the media team live blogging, tweeting and taking photographs. Two of the team were engaged in live tweeting the event also produced a diary of the day. So, in the words of Rebecca Brandreth and Lucy Bingham here’s a diary of a social media blogger…. Continue reading