When branding damages reputation – London 2012 ‘inspire a generation’?

So, today, the BBC news team have moved from Salford back to London for the duration of the Olympics. I sincerely hope all goes well and there are no unpleasant incidents of any kind. We have seen the Olympic torch make its way around the country in some vain attempt to make us all feel part of London 2012, regardless of where in GB we reside. Tonight it will make its way across the set of Eastenders which for me trivialises the whole pageant, but hey I am not a fan and easily made grumpy! Continue reading

Brand Anarchy – managing corporate reputation

by Steve Earl and Stephen Waddington,

Published by Bloomsbury ISBN 978-1-4081-5722-0

What a joy to read a book written by two well established and authoritative practitioners of the dark arts of Public Relations – even if they did start life as Journalists! They take a well informed look at the rise and diversification of media platforms on which brands can be built and sacrificed. The book recognises how the role of the Public Relations Practitioner endeavouring to manage reputations is changing and becoming ever more complex. I was delighted to see within the first few words the acknowledgment that control has never been the honest working premise but the ability to connect with the customers, audience, publics – call them what you will – is the authentic route to success. Continue reading